The Foxy Fry is IMA’s new offering in the realm of finesse. This total performance shad style minnow can eke out limits when fishing gets tough, but it’s also a big fish attractor. At first glance, it may look like a diminutive jerkbait, but what makes this lure so special is that it has deadly action and appeal at any retrieve speed – from a slow twitch to a lightning-fast burn, this lure maintains its natural tracking and never rolls.

“It’s a deep diving jerkbait and a crankbait rolled into one,” said FLW pro Michael Murphy, one of the driving forces behind IMA’s wildly successful Flit Series. “In the early, early spring, you can fish it slowly,” he said. “It gets down deep in a hurry and presents a small package that those fish haven’t seen before. Then when it warms up you can use it more like a crankbait. It’s also a killer around riprap.”

The Foxy Fry was developed to succeed on Japan’s pressured waters, but even US anglers who frequent power-fishing hotspots have the occasional need to downsize and “convince” the fish to bite.

“This will come into play for me on the Bassmaster Elite Series in clear water situations,” – Bill Lowen.

“This will come into play for me on the Bassmaster Elite Series in clear water situations,” said noted power cranker Bill Lowen. “Especially on days when there’s no wind and the water just slicks off. That’s when they want something that goes a little bit deeper.” Indeed, on light fluorocarbon the Foxy Fry will get down into the five foot range.

While most anglers will fish it on spinning tackle, the Foxy Fry has a fixed weight system that provides additional castability over a bait with a weight transfer. The precision weighting also provides balance and makes the lure suspend at rest with its nose down.