Any angler tries to avoid snags by switching to Texas rigs or rubber jigs around weeds, reeds and lay downs and other shallow cover, however WORMING CRANK SHOT is the hard body to take on structure speedily and effectively while maximizing the potential fish appeal found only in hard body lures. This is the lure for big fish. Use 12 pound line rigs and pitching or circle casting to get WORMING CRANK SHOT right up the back of the weed. In thin areas of weed you reel the lure in, and when it gets thick simply pull the lure through the weed like you would drag a plastic along the bottom. It may look like a high pressure lake lure with a small body, however as the lure goes through weed it bounces off structure and entices bites, which is why it is fitted with an oversize hook to securely catch any bites. Once you feel the bite, set the hook and yank the fish into open water. If you can do that, then you would have mastered the WORMING CRANK SHOT style. Catch fish that nobody else could until now.

∗Hook Size : Front-#6 / Rear-#4

In 1999 NORIES released a lure called the “METER SHAD”, with a completely new colouring system. It was called “skinny colours”. The aim was to make the lure look skinnier in the water. This was done by making the top and bottom of the lure clear and only painting the sides of the lure. This was probably a world’s first in lure design. The novel concept was to attract with the vibration and sound of the lure, and entice a bite with the small silhouette. However at the time many anglers still did not understand the importance of choosing “strong” or “weak” lures, and the lure failed to make a big impact. 10 years have passed and now NORIES has taken on a new challenge. Being too weak, the lure does not attract. If they are too strong, the lure stands out too much and scares the fish away. You can attract via the lure’s vibration, and then entice a bite because of the lures small silhouette. The visual information is so important, which is why fish take the bait. The more you understand the way a bait works in different situations, the more you will be able to use it in the most effective manner. From 2009, NORIES FEINT BAIT series starts.