Designed to take on the shallow range where big bass that are switched
on and feeding but wary like to stay. WORMING CRANK SHOT SHORT LIP is
designed to catch nervous bass in mid shallow water where the original
lure would end up bottom bumping. The light bone white body paired with a
small tungsten weight give the lure high buoyancy and a rolling action
with a tight high pitch wiggle that appeals just enough to nervous bass.
On contact with structure, the lure quickly recovers to trace a tight
line. Designed with a fixed weight it is silent, and fitted with a
“casting fin” under the lip for stable flight when cast. A highly
accurate lure when cast. It is fitted with the series "WORMING CRANK
SHOT" oversize hook, to make the most of every bite. As long as you are
packing WORMING CRANK SHOT SHORT LIP, shallow range bass have lost their
escape zone.

In 1999 NORIES released a lure called the “METER SHAD”, with a completely new colouring system. It was called “skinny colours”. The aim was to make the lure look skinnier in the water. This was done by making the top and bottom of the lure clear and only painting the sides of the lure. This was probably a world’s first in lure design. The novel concept was to attract with the vibration and sound of the lure, and entice a bite with the small silhouette. However at the time many anglers still did not understand the importance of choosing “strong” or “weak” lures, and the lure failed to make a big impact. 10 years have passed and now NORIES has taken on a new challenge. Being too weak, the lure does not attract. If they are too strong, the lure stands out too much and scares the fish away. You can attract via the lure’s vibration, and then entice a bite because of the lures small silhouette. The visual information is so important, which is why fish take the bait. The more you understand the way a bait works in different situations, the more you will be able to use it in the most effective manner. From 2009, NORIES FEINT BAIT series starts.