When cranks can’t get down far enough and you can’t cover enough area with vibration baits, the best way to get slightly deep bass attention and bring them to bite on the pause is jerking. If you find yourself in that situation, then you definitely onto a big fish pattern. LAYDOWN MINNOW MID’s wide body with high floatation forceful push the water to the side to be the most appealing bait in the range. On the twitch it easily dives side to side to make you think it was a short bill lure. Designed to stay in the mid range which often holds big bass. MID is a jerkbait that increase your chances of catching big fish. Being a NORIES lure it has the series trademark, fluttering stop to give bass time to strike. "Casting fin" under the lip, and a unique weight balance gives the lure stability in flight increasing its castability. With 3 different sizes you can select the best lure based on the prevalent bait fish size, distant to cast and lake conditions. If it is clear or close, use a slightly "quiet" colored lure and small lure, if it is far away or muddy using a large bright colored lure will give good results. This is the lure made by the man, Norio Tanabe who took on American bass fishing with the jerking pattern. The shortest way to get that big fish pattern.

Back Roll Weight This has been used in LAYDOWN MINNOW MID since 2008 and involves placing a unique weight along the back of the lure body. Normally, this would destabilize the lure and make it difficult to swim straight. However combining it with a low centre of gravity design causes the lures weight to be split between the top and bottom of the lure. This weight system makes incredibly quick action, fluttering stop and also irregular dart action possible.

Laydown Minnow Mid Suspending
Length: 112 mm
Weight: 18 Grams

In 1999 NORIES released a lure called the “METER SHAD”, with a completely new colouring system. It was called “skinny colours”. The aim was to make the lure look skinnier in the water. This was done by making the top and bottom of the lure clear and only painting the sides of the lure. This was probably a world’s first in lure design. The novel concept was to attract with the vibration and sound of the lure, and entice a bite with the small silhouette. However at the time many anglers still did not understand the importance of choosing “strong” or “weak” lures, and the lure failed to make a big impact. 10 years have passed and now NORIES has taken on a new challenge. Being too weak, the lure does not attract. If they are too strong, the lure stands out too much and scares the fish away. You can attract via the lure’s vibration, and then entice a bite because of the lures small silhouette. The visual information is so important, which is why fish take the bait. The more you understand the way a bait works in different situations, the more you will be able to use it in the most effective manner. From 2009, NORIES FEINT BAIT series starts.