Jackall brings new style of fishing to U.S. with this bait from Japan. A cross between jerkbait and crankbait technique. In Japan, they simply call this kind of lure a Shad style bait. Can be fished like a jerkbait or retrieved like a crankbait. You let the fish decide which technique it wants to be hooked on. The Jackall Soul Shad is a great crankbait for cold water, it has a perfect action for neutral to negative fish.